Packaging Design - Hell's Drop Hot Sauce

The Hot Sauce Hell’s Drop is renowned for its fun and carefree
brand identity. To reflect this playful spirit, I decided to illustrate the ingredients with human characteristics, giving them a cartoonish and lively appearance. This approach not only enhances the product’s appeal but also aligns with the brand’s quirky and vibrant personality.

To ensure strong brand recognition, I utilized bold typography to prominently display the brand name on one side of the package, making it easily identifiable at a glance. Additionally, I strategically placed the logo on the front of the package to further reinforce brand visibility.

The chosen color palette of black, orange, and red was carefully selected to symbolize the sauce’s fiery heat and premium quality, creating a striking visual impact that attracts
attention and conveys the product’s essence.

Additionally, both the nutritional facts and supplementary
information are provided in English and French, aligning with the brand’s Canadian roots and ensuring accessibility for a bilingual audience.